The answer is that yes, you can if you follow these principles:
* Capture blog ideas as they come to you
* You can do this via your smartphone or by using a (paper!) notebook
* If you work in a team, ensure that your colleagues continually feed you blog ideas
* If you can’t already touch type, learn to do so
* Set yourself a time limit to write a blog…
* …for example, I gave myself 15 minutes for this blog and it was finished within 14 minutes
* Write blogs early in the morning, before you get stuck into emails…
* …which means that you may have to get up 15 minutes earlier
* You don’t have to include an image within all of your blog entries
* If your blogs need to be cleared, have a pipeline of blogs
* A lot of time is wasted going over the writing and trying for perfection: you don’t have time for this
* Having said this, always allow at least five minutes for proofreading
* Although it is true that Google likes long form blog posts of over 1,000 words, short blog entries are fine
We are finding that members of The Marketing Compass who blog the most, receive the most sales leads (click on the logo to find out more).
