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LinkedIn connection requests – what to include in the message

By October 22, 2018 No Comments

When it comes to LinkedIn connection requests,  what should you include in the message, particularly when you are connecting with someone that you don’t know personally?

Here are some tips and ideas for you.

* It is fine to visit their profile once or twice, prior to making the connection request.

* Always include a personal message and start this with their name; triple check that you have the correct spelling for their name.

* I start my messages with ‘Hi’, however, you may feel that ‘Dear’ is more appropriate.

* Make the message about them, not you. Mention something that you noticed about them and / or their organisation, within the connection request message.

* If possible, refer to someone you both know (if they are a mutual LinkedIn connection, so much the better).

* Mention a Linkedin Group that you both belong to. (This is a good reason to join Groups, by the way).

* Mention something that you saw in their website or in the media.

* Before you press send, check the spelling carefully.

Here is an example of Message or In-Mail to a new contact:

Hi Susan
I have been reading your articles within LinkedIn about (ISSUE) and I noticed that we both know (CONTACT NAME). I have visited your website www.theirwebsite.com and I read (BLOG OR WEB PAGE) with interest. It would be great to connect with you.
Kind regards, (YOUR NAME)

How would you feel if you received a message like this?  You would probably think to yourself that at least they have taken the time and trouble to write a personalised message.

The recipient of the connection request will probably look at your LinkedIn profile. Therefore, it is important to keep the information up-to-date. Use the available word count. For the Summary section this is 200-250 characters or about 25-42 words.

Beware of sending connections requests via your smartphone. They can whizz off without giving you the chance of including a personal message.

PS I provide LinkedIn training and talks.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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