The speed at which your website appears is important.

Amongst other things, website loading speed is a Google search engine ranking factor.

If your site loads in less than a second, that’s great.

Two seconds is OK. If it takes longer, that is not so good.

You can find out via: uptrends

If you use WordPress, delete any plugins that you are not using or don’t really need.

This can be hard, as there are over 50,000 WordPress plugins available and they provide a wide range of functionality.

Compress image files as much as possible. You can use: tinypng

In fact, for the fastest loading times, don’t use any images.

If you have to have one that’s OK, however, several images may slow things down.

In addition:
* Use a CDN (Content Delivery Network)
* Minimise redirects
* Use browser caching
* Enable GZIP compression in WordPress
* Review your website hosting service

If you have a web developer, ask them to help you.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: | Call: +44 (0)1628 773128