There are many social media platforms out there.
You are probably active on a few of them.
I have found that the more social media channels you use, the better.
For many years, I focused on my @nigeltemple Twitter account where I have over 15,000 followers as well as LinkedIn.
I decided to go back to Facebook, which I had hardly touched in a long time.
Almost immediately, an old client got in touch with me via FB. Subsequently, I found a number of other contacts that I had not hear from for a while.
Some people only hang out on specific social media platforms.
On this basis, I have relaunched The Marketing Compass YouTube account and also launched on Instagram.
I have also relaunched The Marketing Compass Twitter account.
Yes, it is more work.
Some of it can be handled via smartphone apps.
In order to keep it all going, you have to continually have content ideas and spend time writing, posting and of course engaging.
However you will reach more people and generate more brand awareness, conversations and sales.