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Is it OK to write a short blog?

By July 8th, 2021No Comments

During my marketing workshops, we often talk about word length within web pages and blog entries.

“How many words should I write for a blog” someone asks.

My response is that 400 words is a good target to aim at, however, success often lies with a much higher word count i.e. 1000 or even 2000+ words.

However, there is nothing wrong with writing a short blog.

After all, when someone looks at your blogs, you want them to see something that you have posted recently, don’t you?

In addition, every time you publish a blog it helps to keep the search engines happy.

What is more, you can link from a short blog to longer ones that you wrote previously.

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: | Call: 01628 773128