With the exception of the very young and perhaps the very old, everyone has a smartphone.
We use them to answer questions, navigate, push back the tide of emails that we receive each day, play games and buy things.
According to uswitch.com In 2022, 86% of people used their mobile to go online, compared to 28% in 2009.
‘Works on a smartphone’ does not mean the same as ‘optimised for smartphones.’ – Nigel Temple
- Does your website load within a second on a mobile device?
- Does your website look great on a smartphone?
- Is it easy to find what you’re looking for on a small screen?
- Are buttons and hyperlinks easy to click on a mobile device?
- Pop-ups get in the way and they can degrade your mobile search engine rankings
- Use a relatively large font size i.e. 16px
- Write short words, short sentences and short paragraphs
- Look at your website on different brands of smartphones and tablets. How does it look? How could it be improved?
- Remember that Google likes websites that work properly on mobile. Here is the free to use Experte.com mobile friendly website test
- Mobile website optimisation affects voice search – which is on the rise
