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‘Works on a smartphone’ does not mean the same as ‘optimised for smartphones’

With the exception of the very young and perhaps the very old, everyone has a smartphone.

We use them to answer questions, navigate, push back the tide of emails that we receive each day, play games and buy things.

According to Statista there are currently 58.71 million smartphones in the UK amongst a population of 67.9 million (UN data).

‘Works on a smartphone’ does not mean the same as ‘optimised for smartphones.’ – Nigel Temple

  1. Does your website load within a second on a mobile device?
  2. Does your website look great on a smartphone?
  3. Is it easy to find what you’re looking for on a small screen?
  4. Are buttons and hyperlinks easy to click on a mobile device?
  5. Pop-ups get in the way and they can degrade your mobile search engine rankings
  6. Use a relatively large font size i.e. 16px
  7. Write short words, short sentences and short paragraphs
  8. Look at your website on different brands of smartphones and tablets. How does it look? How could it be improved?
  9. Remember that Google likes websites that work properly on mobile. Click here to visit Google’s test page.
  10. Mobile website optimisation affects voice search – which is on the rise

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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