Here are some thoughts on using workshops for promotional purposes.
Events can be an effective way of promoting services.
Services can be tricky to market. After all, there is nothing to see and you have to rely on the word of the service provider (or whatever she or he has written about their business).
Why not demonstrate your skills and knowledge during an event?
Prospective clients can watch and listen to you.
They can form their own opinions of your knowledge and skills.
You can deliver a presentation yourself, or conduct an interview (say with a client), or a have a Panel for Q&A.
A central question is: what percentage of your knowledge are you prepared to share?
In my case, I am happy to share most of what I know.
The more I share, the more I learn.
The first step is to choose an event topic.
Then put a date in your diary and set to work creating your event.
The date helps to focus your mind.
I have found that Mind Maps work well during online workshops.
Before the pandemic, I would have been writing about real-world events.
Today, I am thinking in terms of online events.
I use Eventbrite for ticketing and Zoom for workshop delivery.
Here is The Marketing Compass events page.
