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Text based marketing is becoming less effective than it used to be.

For example, catching people’s attention via a written blog is more difficult now.

This is because there are so many blogs out there.

We are continually bombarded by marketing messages.

The more engaging they are, the better.

Video fits into the ‘engaging’ category, hence the success of YouTube.

The question arises, should you plan and prepare recorded videos?

Should you write a script, rehearse, film and then edit your work?

If you have the time and budget and / or want a perfect result, the answer could be yes.

On the other hand, live video has several advantages.

Viewers can drop in and interact with you.

They can ask questions, whilst you are filming.

If you know your subject and have experience of presenting or training, you are already half way there.

Within Facebook, there is a free to use live video feature.

Where it says: “What’s on your mind…” click on the Live Video button.

You have to allow Facebook to access your microphone.

Although there are quite a few options, the system is easy to understand.

If you have a YouTube Channel, in the upper right hand corner of the screen, there is a ‘Create’ button.

If you click on this, there are options to either ‘Upload Videos’ or ‘Go Live’.

I intend to experiment with live videos.

I feel nervous about this, so wish me luck!

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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