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I am continually asked how often should I do this or that in marketing?

“How often should I send out a newsletter?”

“Should I write a blog every week or twice a month?”

“How many press releases should I send out?”

Invariably, I respond by saying that the frequency should be increased.

“But they don’t want to be overwhelmed,” comes the response.

“They won’t notice,” I tell them.

I am not suggesting that you double or triple your promotional output.

I am suggesting that you test this approach and gradually increase the frequency.

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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