I am continually asked how often should I do this or that in marketing?
“How often should I send out a newsletter?”
“Should I write a blog every week or twice a month?”
“How many press releases should I send out?”
Invariably, I respond by saying that the frequency should be increased.
“But they don’t want to be overwhelmed,” comes the response.
“They won’t notice,” I tell them.
I am not suggesting that you double or triple your promotional output.
I am suggesting that you test this approach and gradually increase the frequency.
