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“How’s business?” I said.

“It could be better. Amongst other things, my website isn’t working,” replied the business owner.

“What do you mean?” I asked.

“Well, it hardly brings in any sales enquiries,” said the business owner.

“Which market segments does the website serve?” I asked.

“Everyone?” responded the business owner.

“I think that explains why your website isn’t working,” I said.

Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. 3 million words of copy | 30 years experience | 3,000+ clients Topics include: Marketing plans, Digital marketing, SEO, Copywriting, LinkedIn, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128