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The Digital Marketing Circle

By September 15th, 2018No Comments

The Digital Marketing Circle - Nigel Temple
Here is one way of looking at the customer journey.

Profiling: Think about the type of people that you want to reach. The information should be in the Segments section of your marketing plan, by the way.

Keywords: What terminology do your customers use when they search for your type of product / service?

Webcopy: Write online content for the people you have profiled – which provides value / answers questions.

Search: Use SEO techniques both within, and outside of, your website.

Social: Search and Social cross over. Learn what is happening here.

Landings: Create landing pages for specific customer profiles.

Leads: Measure where they come from in order to allocate resources to productive areas.

Customers: Learn from your customers and feed this information into the next cycle.

The Digital Marketing Circle was created by digital marketing consultant, trainer and speaker Nigel Temple.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: | Call: 01628 773128