Here is one way of looking at the customer journey.
Profiling: Think about the type of people that you want to reach. The information should be in the Segments section of your marketing plan, by the way.
Keywords: What terminology do your customers use when they search for your type of product / service?
Webcopy: Write online content for the people you have profiled – which provides value / answers questions.
Search: Use SEO techniques both within, and outside of, your website.
Social: Search and Social cross over. Learn what is happening here.
Landings: Create landing pages for specific customer profiles.
Leads: Measure where they come from in order to allocate resources to productive areas.
Customers: Learn from your customers and feed this information into the next cycle.
The Digital Marketing Circle was created by digital marketing consultant, trainer and speaker Nigel Temple.
