The Digital Marketing Circle is a way of looking at the customer journey, online.
Profiling: Think about the type of people that you want to reach. (This information should be in the Segments section of your marketing plan).
Keywords: Which words do your customers use when they search online for your type of product / service?
Webcopy: Write SEO copy that is helpful and interesting for the people you have profiled.
Search: Use SEO techniques both within and outside of, your website.
Social: Search and Social cross over. Learn what is happening here.
Landings: Create landing pages for specific customer profiles.
Leads: Find out where sales enquiries come from, in order to allocate resources.
Customers: Learn from your customers and feed this information into the next cycle.
The Digital Marketing Circle was created by digital marketing consultant, trainer and speaker Nigel Temple.