Skip to main content

The Digital Marketing Circle is a way of looking at the customer journey, online.

Profiling: Think about the type of people that you want to reach. (This information should be in the Segments section of your marketing plan).

Keywords: Which words do your customers use when they search online for your type of product / service?

Webcopy: Write SEO copy that is helpful and interesting for the people you have profiled.

Search: Use SEO techniques both within and outside of, your website.

Social: Search and Social cross over. Learn what is happening here.

Landings: Create landing pages for specific customer profiles.

Leads: Find out where sales enquiries come from, in order to allocate resources.

Customers: Learn from your customers and feed this information into the next cycle.

The Digital Marketing Circle was created by digital marketing consultant, trainer and speaker Nigel Temple.

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

More posts by Nigel Temple