When I am asked: “how to get the copywriting done”, I ask this question:
“What is the first thing that you do, when you start working each morning?”
Most people tell me that they answer their emails.
Here’s a suggestion for you. Leave the emails alone. Start a little earlier and write 100 words. That is not many words, is it?
Make writing part of your routine
Many of the most influential people on the planet are authors. They are busy people. They are productive as they have habits that they stick to.
They make writing part of their daily routine. Ask a novelist and they will tell you that writing takes discipline. You have to make it a habit.
Early morning is a great time to write, before you open those emails or the phone starts to ring (or your first virtual or in-person meeting of the day is scheduled to start).
Your mind is fresh. The house or office is quiet. You can achieve clarity of thought.
I say this because I am a ‘lark’ (early riser). Perhaps you are an ‘owl’: someone who can work late into the evening.
The important thing is to make writing a routine, no matter what time of day you do it.
Get started and ‘just write’
It’s amazing what happens, once you get started and you let it flow. My advice is not to wait for a sudden bolt of lightning. Remember that little and often beats big and infrequent, so write something every day.
During my copywriting training classes, I suggest that the trainees ‘just write’.
If you try to write and edit at the same time, you will find yourself going back and forth over the same paragraph. You will break your flow and the act of writing becomes harder.
In other words, don’t try to write and edit at the same time.
You will find that if you keep writing, the ideas start to roll.
At unexpected times, new ideas will come to you. 🙂
For business people, the writing could take the form of a blog, which can feed a newsletter. Regular blogging about your area of professional expertise helps to clarify your thoughts.
I hope that these ideas help and I wish you all the best with your copywriting.
Nigel Temple offers Copywriting training services.
Via The Marketing Compass:
* How to write – five top tips for small businesses
To find out more about Nigel’s services email firstname.lastname@example.org or call Joanna on +44 (0)1628 773128.
He welcomes media enquiries about 21st century marketing, social media and digital marketing. He has appeared within the national press and broadcast media.
Nigel is the founder of The Marketing Compass – join thousands of business owners, marketers and comms professionals.
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