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Increasing conversion rates

By July 24, 2019 No Comments

Digital marketing definition of conversion rate

The percentage of website visitors that reach a given goal, i.e. reaching a specific web page; filling in a contact form; making an e-commerce purchase; registering as a user; subscribing to your newsletter; downloading a free trial; or asking you for more information.

The big question is: do you know what your conversion rate is for specific areas of your digital marketing process?

To increase conversion rates:

  • Increase the amount of website traffic that you receive by using more of the 300 promotional techniques that are available to you
  • Have a website that loads as quickly as possible
  • Write in the language of benefits, not the language of features
  • Pay more attention to your headlines; if they don’t like the headline the rest of the content is a waste of time
  • Pay more attention to the structure of your webcopy; I have spent 30 years studying this and I offer webcopywriting training – how much experience does your website writer (or writers) have?
  • Include social proof i.e testimonial statements, case studies etc
  • Include a guarantee that you will deliver whatever is promised
  • Consider the design of your page: does it work in relation to the conversion that you are trying to achieve? For example, is there too much clutter and too many distractions?
  • Ensure that optin boxes, forms etc are highly visible; ideally they should be visible when the screen loads; if this is not possible include signposting
  • Include more calls to action and make them stronger
  • Minimise the number of fields within enquiry forms
  • Did you know that green is the most effective colour for Buy Now buttons?
  • Test different approaches and variants
  • Continually measure what is working and what isn’t and adjust accordingly
  • You can measure sales, sales enquiries, contact forms filled in, registered users, number of downloads, number of unique visitors, number of pages read and many other things.

If you need help with conversation by all means get in touch – click here.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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