MozRank quantifies link popularity, based on a 0 to 10 scale. MozRank shows the importance of backlinks (i.e. inbound links). This is calculated by the number and quality of the…
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Do you send out press releases? If you do, include your full website address (URL) within the press release text. Provide a reason why the URL should be included. Printed…
With the exception of the very young and perhaps the very old, everyone has a smartphone. We use them to answer questions, navigate, push back the tide of emails that…
Site Kit by Google is a free WordPress plugin. The plugin enables you to setup and configure Google services so that you can see Google Analytics, Google Search Console, PageSpeed…
Anchor text is the visible text contained within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice Anchor text links are...
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Website speed is important. If it takes ages for your pages to load, visitors will disappear. Amongst other things, website loading speed is a Google search engine ranking factor. If…
Search engines analyse the words on a web page, in order to learn what the page is about. They do this by using bots (AKA crawlers). Having found a web…
Links (sometimes called backlinks) coming into your website are still a good idea. However, from an SEO perspective, they are not as important as they used to be. On the…
Google sees inbound links (also known as backlinks) to your website as votes of confidence. In general, the more inbound links you have, the better as long as they are…
Within The Marketing Compass SEO Course (which NavigatorPlus members can access for free within the Resource Centre), we discuss Description tags. They provide a concise description of a web page,…
