I have just been asked an interesting question within The Marketing Compass website: Who reads blogs? Google loves bloggers. Their algorithm scores a website higher if it can find a blog…
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I have studied SEO, search algorithms and, in particular, Google for many years. Some people write blogs just for the SEO impact. It is true that keyword rich blog content can…
As I am sure you know, Microsoft has launched Windows 10 today. I was listening to German radio this morning and it was all over their news, so I imagine…
WordPress started life as a blogging tool and was released in 2003 by its creators, Matt Mullenweg and Mike Little. The software is free to use and it has developed…
You can register your enterprise (for free) within Google My Business: https://www.google.com/business This is the place to get your business onto Google Search, Maps and Google+. Google My Business helps…
Are you a WordPress user? When you login to your site, you should find ‘Quick Draft’ within the Dashboard (which is the top item on the menu on the left…
Here is a website checklist: 1. What is the main objective for your website? 2. Is your site customer focused? 3. Are you happy with your CMS (Content Management System)?…
Your website is your ‘marketing hub’. All of your digital marketing should connect to it and flow through it. Here are 7 ways to make your website more effective: 1….
I am often asked about video frequency: “how often should you shoot YouTube videos?” Short videos are a powerful way of communicating. Video marketing will start to happen for you if…
Here is a Mind Map which shows the key elements of internet marketing strategy (click to expand). Scroll down to discover what the map means and to read a checklist……