Tag Archives | author

How to publish a book

There are numerous benefits to publishing a book. I was asked how to do this, via The Marketing Compass and here is my answer: The two options are: A. Self publish. B. Find a publisher. The options are not mutually exclusive. I recommend that you start with ‘A’. For example, you can do this via […]

Continue Reading 0

What I have learnt from Seth Godin

Seth Godin wrote ‘Permission Marketing’ in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book it says: “Turning strangers into friends and friends into customers.” The central idea of the book is that as opposed to forcing your messages onto […]

Continue Reading 0