There are numerous benefits to publishing a book. I was asked how to do this, via The Marketing Compass and here is my answer:
The two options are: A. Self publish. B. Find a publisher. The options are not mutually exclusive.
I recommend that you start with ‘A’. For example, you can do this via Lulu.com https://www.lulu.com
Their motto is: “Create, publish and sell your book for free”.
Lulu enables you to create a hardback, softback or e-book (or all three).
Lulu’s distribution channels include Amazon and Barnes & Noble.
Alternatively, Kindle Direct Publishing (which I currently use) https://kdp.amazon.com enables you to earn 70% royalty on your books.
This is all very well, however, royalty payments are only part of the story.
Part of Amazon’s Kindle service is CreateSpace, which enables you to self-publish paperback books:
* No membership or set-up fees
* A flexible royalty model
* Community forums for resources and tips
* A non-exclusive agreement allowing future publishing and distribution options
* Free CreateSpace ISBN or UPC
Once you have published say 100 softback (paperback) books you can of course sell them when you deliver talks. Position the books in a stack on the table at the front of the room. Ensure that the audience can see the front cover i.e. by leaning a copy against the stack. Mention the books during your talk and say that “you can buy a signed copy for £X.” When you have finished speaking, sit down and start signing the books. When I have done this, a queue forms of eager buyers. 🙂
In addition to kicking things off by self publishing, study relevant publishers within bookshops and submit your book via their respective websites.
As always, feedback and questions are welcome.