If you are a subject expert, you may have written a single book, several books or a series of blogs. You may have slide decks, course handouts or articles that…
If you want to generate better results on social media, engage with people. You can do this via Likes, Comments, Shares and Messages. When you do this… Be interesting. Be positive….
Google sees inbound links (also known as backlinks) to your website as votes of confidence. In general, the more inbound links you have, the better as long as they are…
Within The Marketing Compass, we discuss Description tags. They provide a concise description of a web page, within a Search Engine Results Page (SERP). If a description tag is not…
Do you find that that, as your working day progresses, you end up with dozens of browser windows? I used to have so many that I would have several different web…
Impartial, independent third party advice and feedback on your internet marketing activities can make all the difference. Here is a checklist for choosing an internet marketing consultant: * Begin by deciding…
Are Google AdWords campaigns effective? The answer is that yes, they can be, in the right hands. This is also true of advertising in a wider context. You may be…
A title tag is part of the meta data within a web page. Title tags help search engines to understand what the page is about. Why are title tags important?…
Are you ticking the right digital marketing boxes i.e. plan, CRM, website, content, SEO, social media, email marketing, smartphones and advertising? Increasingly, the boxes are connected. Here is a digital marketing checklist…
For some time, I have been asking myself: should an image be included in a blog? I realise that this is not the greatest question facing humanity, but it certainly…