Google sees inbound links (also known as backlinks) to your website as votes of confidence. In general, the more inbound links you have, the better as long as they are…
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Description tags provide a concise description of a web page, within a Search Engine Results Page (SERP). If a description tag is not there, the SERP result may show random…
Do you find that that, as your working day progresses, you end up with dozens of browser windows? I used to have so many that I would have several different web…
Are Google AdWords campaigns effective? The answer is that yes, they can be, in the right hands. This is also true of advertising in a wider context. You may be…
A title tag is part of the meta data within a web page. Title tags help search engines to understand what the page is about. Why are title tags important?…
Are you ticking the right digital marketing boxes i.e. plan, CRM, website, content, SEO, social media, email marketing, smartphones and advertising? Increasingly, the boxes are connected. Here is a digital marketing checklist…
For some time, I have been asking myself: should an image be included in a blog? I realise that this is not the greatest question facing humanity, but it certainly…
Here is a quick checklist of what to look for in Google Analytics. If you don’t use Google Analytics frequently, it can be confusing can’t it? These are 3 key…
What, exactly, are SEO Citations? If your enterprise is mentioned on the web, this is called a Citation. It is particularly relevant for local search. It comprises any combinations of…
Imagine that you are looking for a specific product or service that you market. Now take a look at your website. Does your navigation make it easy to find the relevant…
