Here is a quick checklist of what to look for in Google Analytics. If you don’t use Google Analytics frequently, it can be confusing can’t it? These are 3 key…
What, exactly, are SEO Citations? If your enterprise is mentioned on the web, this is called a Citation. It is particularly relevant for local search. It comprises any combinations of…
How many cloud-based marketing apps and services do you use? How many of them connect to each other? Has it all grown organically, or was it planned? The last few…
Imagine that you are looking for a specific product or service that you market. Now take a look at your website. Does your navigation make it easy to find the relevant…
Within social media, an example of ‘broadcasting’ would be sharing your blog entries. Some companies do little else. A few of them are very good at doing this, particularly if…
Google has launched a new version of Search Console that helps you to manage your presence on Google Search. Specifically, it shows you how people have found your website. The software…
Margi Ross http://consciousfeminine.org has created a body of work with regards to the next stage in the development of the Feminine, the ‘Conscious Feminine’. Margi is a published author and she gives…
Rather than emailing someone with a detailed description of something on a web page, wouldn’t it be easier to sent them an image instead? Perhaps with an area of the…
MailChimp now offers landing page functionality. You can promote a landing page via social media posts, for example. Give people good reasons to join your list, when they arrive at…
It is more important than ever to have an opt-in process for your email list. Here is a diagram showing an effective process for getting your target market to subscribe…