How many software platforms / systems do you use? For example: database / CRM (Customer Relationship Management system); accounts system; website(s); landing pages; social media communities; email marketing. How many…
At the time of writing, there are three payment levels within MailChimp: 1. Free forever (for up to 2,000 subscribers). 2. For lists over 2,000 (or if you wish to…
Standard websites use http:// at the start of URLs (web page addresses), whilst e-commerce and other websites which need to be seen to be secure use: https:// In order to be able…
Here is a glossary of Mailchimp (MC) / emailing marketing terminology. * Automation: A single email, or a series of emails sent to a subscriber based on a trigger or…
At 9:00am this morning I had a scheduled telephone conversation to review a website. I noticed that there was hardly any text on the first page. “How many words should…
One way of thinking about Groups in Mailchimp is that they are associated with sign-up forms. Each Mailchimp list has its own sign-up form. Here is an example: http://eepurl.com/dyxPCX Having…
Writing the copy (words) for your website can be quite challenging. You need to be clear on your marketing strategy, market segments, points of differentiation, key messages etc before you…
A great deal of marketing boils down to routines. You (or your team / agencies) need to get into the habit of doing the same things on a daily, weekly,…
As a MailChimp trainer I have found that the subject of email frequency often comes up, during training workshops and consultancy work. I am usually surprised by the infrequency of…
Within an increasingly digital economy, enterprises need to have an integrated digital marketing strategy in order to manage the flow of information and the customer journey (prospect, ‘tell me more’,…