Do you love to learn? I have been an independent marketing consultant for 29 years and I can tell you that my greatest successes have been with clients who answer…
Here are 15 Facebook marketing tips: Login every day and check the FB timeline (‘Newsfeed’) …and Like, Comment and Share other people’s posts Post regularly Increase the frequency of posts, i.e. three…
Here is a Google page which shows you whether your website is mobile friendly: https://www.google.co.uk/webmasters/tools/mobile-friendly Google is making significant changes on April 21st 2015 (‘mobilegeddon’). There may be adverse effects…
Acorn consumer segmentation is a geodemographic UK consumer classification system from CACI that segments the population by location. Acorn can be used to help a brand to segment its market and improve…
MailChimp is a cloud based ESP (Email Service Provider) for the production of e-newsletters, e-shots or other email based messages. You can login and use it via a web browser…
WordPress started life as a blogging tool and was released in 2003 by its creators, Matt Mullenweg and Mike Little. The software is free to use and it has developed…
You can register your enterprise (for free) within Google My Business: https://www.google.com/business This is the place to get your business onto Google Search, Maps and Google+. Google My Business helps…
Buffer https://bufferapp.com enables you to load up several days’ worth of social media updates, press the button and forget about it. Buffer offers a free version (up to 10 posts)…
Marketing techniques seldom work on their own. The first step is to generate brand awareness. If you have a budget, then you can create awareness via advertising, exhibitions, sponsorship, printed…
I’m often asked for marketing strategy advice as I have worked with several thousand businesses in this area. Here are some of the questions that I ask, during an initial…