As a marketing trainer, I am used to discussing blogs with workshop attendees. “What is the point of blogging, for a business,” someone is bound to ask. There are many…
In the last century, I ran a PR agency for nine years. We made lots of companies and brands famous in their marketplaces, via media relations. I was often asked…
Here are some LinkedIn Profile tips. You don’t get a second chance to create a good first impression – so it is important to have a professional, current Profile. ► Your…
I have decided to write a new business book and to blog about the process. Feedback and encouragement would be welcomed! I was, quite frankly, lucky with regards to my…
Your enterprise should ‘think brand’ and you should have a brand strategy. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to…
Here is a Mind Map which shows the key elements of internet marketing strategy (click to expand). Scroll down to discover what the map means and to read a checklist……
Do you need more customers? If that’s a “Yes”, then you need to learn how to get more sales leads. Here is a quick checklist: STRATEGY * Begin by working…
Do you have a Customer Attraction System (CAS) as part of your business model? Does it generate a steady stream of conversations, sales enquiries and sales? Is it predictable? During…
I’m often asked how to get more followers on Twitter. Here’s a quick checklist: * Fill in / update your Twitter profile. Make it interesting! * Include a photograph of…
Are you happy with your website results? Are you receiving sufficient hits, visitors and sales enquiries? Would it help to have a website review with a professional marketing consultant? Nigel…