Do you ever ask yourself whether it is time to give up? I think that we all ask ourselves this question, from time to time. Almost always, the answer is “No,…
Your website is your ‘marketing hub’. All of your digital marketing should connect to it and flow through it. Here are 7 ways to make your website more effective: 1….
According to Wikipedia: “Big data is… any collection of data sets so large and complex that it becomes difficult to process using traditional data processing applications.” Global software company SAS…
A recognisable brand name brings numerous benefits, including increasing the value of your business, attracting more customers and being able to charge higher prices. Here are 7 ways to build your…
If you studied a large group of people for several years, you would find that their temperaments fell across a normal distribution curve. On the left of the curve lies…
Do you have a LinkedIn company page? When did you last look at it? Have you checked out the analytics there? At the time of writing, there are over two…
Seth Godin wrote ‘Permission Marketing’ in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book…
To a large extent, human beings are creatures of habit. Think about your routine first thing in the morning. You probably do everything in the same order, don’t you? Without…
I am often asked about video frequency: “how often should you shoot YouTube videos?” Short videos are a powerful way of communicating. Video marketing will start to happen for you if…
Being consistent is a message in its own right. This is true for life in general. It is particularly true when it comes to sales and marketing. Having chosen your…