Being found via online search requires a significant amount of writing. This can be referred to as SEO copywriting. Usually (but not always), the top SERPs (Search Engine Results Pages)…
Don’t ask if you can help. Be helpful. Don’t wait for them to tell you that there is a problem. Keep checking that they are happy. Be proactive, not reactive.
Go for simple, easy to understand messages. Don’t overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don’t have time to…
I know that you are busy. If you are a marketer or business owner, your to do list never ends, does it? In changing times, it is important to take…
Getting a new customer or client to buy from you can be tricky. After all, why should they make the change? This is one of the reasons that big companies…
“How’s business?” I said. “It could be better. Amongst other things, my website isn’t working,” replied the business owner. “What do you mean?” I asked. “Well, it hardly brings in…
What are you doing that is different from your competitors? In any given sector, most of the providers appear to be clones of each other. What is the big difference…
How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…
Everyone has needs. They need to eat. They need clothing. They need to get the train home. In other words, the need has to be fulfilled. Needs are limited in…
As a marketing trainer, I have found this model to be helpful. You can use it to improve career prospects, marketing results and business success. 1. Unconscious incompetence Someone is…