Marketing a service is different from marketing a product, isn’t it? For starters, you can’t see a service – just the people delivering it. If they are wearing a suit…
You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
A member of The Marketing Compass asked me for some feedback and ideas for their new consultancy business. Here is my answer: “I recommend that you position yourself as an expert…
As a MailChimp trainer I have found that the subject of email frequency often comes up, during training workshops and consultancy work. I am usually surprised by the infrequency of…
Pricing professional services can be a challenge. I know this, because it often comes up during conversations with clients. In theory, this is what you should do: 1. Decide on…
I heard a story about Winston Churchill. Apparently, he once gave a speech at a school. He stood up and said: “Never. Never. Never. Never. Never give up.” Then he…
Hubspot CRM https://www.hubspot.com/products/crm is a free to use Customer Relationship Management solution. It is cloud based, so that you can access it from a website browser or a mobile phone. Hubspot…
Within an increasingly digital economy, enterprises need to have an integrated digital marketing strategy in order to manage the flow of information and the customer journey (prospect, ‘tell me more’,…
I am quite often asked: “Should I blog within my website or somewhere else?” The ‘somewhere else’ part may refer to separate blog (i.e. separate from your website), or a…
If you are a startup, or established organisation looking to launch a new enterprise, the big question is: “What should we call our new business?” Is this driving you around…