Within MailChimp, there is a campaign Click-map overlay (heat map). This is an interesting feature which can be easily overlooked. When you click on ‘View Report’ for a campaign, you…
Here is a Marketing Software Map: The central red circle is your CRM (Customer Relationship Management system). There are thousands of CRM systems available to you. Key issues to consider include:…
If you are looking for some help with your website words, you may be wondering what to look for in a website copywriter. Here is a checklist for you: Is…
As a human being – you are unique. You are one of a kind amongst billions of human beings. Think of your enterprise in this way. What is special about…
Most people would answer “yes” to the question: “Is it important to keep learning?” However, now that we all have 2nd brains (smartphones), why bother? After all, you can look…
Think about what your enterprises does. “We sell these products,” or “We provide these services” you might answer. Now think about what your enterprise delivers. The answer to a problem…
How many software platforms / systems do you use? For example: database / CRM (Customer Relationship Management system); accounts system; website(s); landing pages; social media communities; email marketing. How many…
At the time of writing, there are three payment levels within MailChimp: 1. Free forever (for up to 2,000 subscribers). 2. For lists over 2,000 (or if you wish to…
I have found that running a social media website is a continual learning curve. During the Christmas break, I added e-commerce functionality to The Marketing Compass website www.marketingcompass.co.uk …which meant…
Standard websites use http:// at the start of URLs (web page addresses), whilst e-commerce and other websites which need to be seen to be secure use: https:// In order to be able…