Is writing part of your work? Do you enjoy writing or do you find it a struggle? Writing can make a significant difference to your sales and marketing results. For…
You have around 100 billion brain cells (neurons). Each of these neurons has about 7,000 inter-neuronal connections. Estimates differ for adults, but your brain has about 250 trillion connections. The…
Here is a glossary of Mailchimp (MC) / emailing marketing terminology. * Automation: A single email, or a series of emails sent to a subscriber based on a trigger or…
At 9:00am this morning I had a scheduled telephone conversation to review a website. I noticed that there was hardly any text on the first page. “How many words should…
One way of thinking about Groups in Mailchimp is that they are associated with sign-up forms. Each Mailchimp list has its own sign-up form. Here is an example: http://eepurl.com/dyxPCX Having…
Writing the copy (words) for your website can be quite challenging. You need to be clear on your marketing strategy, market segments, points of differentiation, key messages etc before you…
A great deal of marketing boils down to routines. You (or your team / agencies) need to get into the habit of doing the same things on a daily, weekly,…
When you are selling professional services, there is no point in pushing too hard. Don’t think in terms of ‘sales leads’. Instead, think in terms of ‘conversations’. I enjoy have…
Here is a checklist of what to look for in a marketing speaker: * Look for a professional public speaker who has done this many times before. * They should…
Marketing a service is different from marketing a product, isn’t it? For starters, you can’t see a service – just the people delivering it. If they are wearing a suit…