“Thank you for your rapid response!” a prospective new client wrote in an email. “I am waiting for some other consultants to get back to me, so please bear with…
From an email marketing perspective, arguably, you live or die via your opt-in subscription form. Here are some MailChimp signup forms tips and ideas, based on my work as a MailChimp…
Imagine that you are looking for a specific product or service that you market. Now take a look at your website. Does your navigation make it easy to find the relevant…
Imagine that you are seeing your website homepage for the very first time. Your website has 1 second to convince you to ‘stick around town’. When you glance at your…
Yesterday, I posted the following copywriting tip within LinkedIn: “A contact has updated their website with new wording. I noticed that there are some typos. I have found that if…
Have you noticed the green buttons that sometimes appear just underneath the circular photo of a member of LinkedIn? Starting informal conversations via a LinkedIn message can be an effective…
Is it worth the time, trouble and expense of having and using a CRM (Customer Relationship Management) system? The answer is that, yes, it is. In my experience, it is…
Within social media, an example of ‘broadcasting’ would be sharing your blog entries. Some companies do little else. A few of them are very good at doing this, particularly if…
For several years, I have been a MailChimp trainer. During the training sessions, I am often asked about CRM solutions that work with MailChimp. There are several options and one…