Setting sales and marketing targets works and this will make a big difference to your results. I have used them for years and when I work with a client we…
Google has launched a new version of Search Console that helps you to manage your presence on Google Search. Specifically, it shows you how people have found your website. The software…
I was asked this question within The Marketing Compass website by Walter Blackburn, founder of Presenting Success, who is an experienced public speaking and presentations skills trainer. Here is my…
Margi Ross http://consciousfeminine.org has created a body of work with regards to the next stage in the development of the Feminine, the ‘Conscious Feminine’. Margi is a published author and she gives…
Rather than emailing someone with a detailed description of something on a web page, wouldn’t it be easier to sent them an image instead? Perhaps with an area of the…
Does integrity matter in marketing, or in business for that matter? Seeing this question from the customer’s perspective, they like to be treated well. If there is a problem, they…
MailChimp now offers landing page functionality. You can promote a landing page via social media posts, for example. Give people good reasons to join your list, when they arrive at…
Is the customer always right? The answer to this question is: not all the time. However, if you want to attract and keep customers it is best to start from…
During my copywriting training workshops, we have been discussing ‘becoming the customer’ during the writing process. Before you begin a new campaign, write a Brief. This should include the campaign…
The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product description generates Interest 3. The offer / proposition produces Desire 4. Guarantee /…