How many times should you repeat your key messages? The answer is at least three times. If you send out a marketing message once, you will be fortunate if 1…
Are you comfortable around software? Do you find it easy to learn? Would your business attract more customers if you could master the art of using marketing software? Digital marketing…
Writing all of those ‘marketing words’ can be a challenge, can’t it? Business owners and marketers are already working flat out. How are they going to find the time to…
I have noticed that the word ‘confidence’ has come up in numerous conversations recently. For example, during one of my marketing workshops, a delegate told me that they wanted to…
In order to build your LinkedIn network, follow these steps. More connections lead to more conversations, which in turn leads to more business. Think in terms of contacts, clients, influencers,…
There are many ways in which a website page can be designed. A key issue has become the number of website visitors that are using smartphones to browse websites. For…
Have you ever been stuck when it comes to deciding the next blog topic for your website? If you blog frequently, coming up with new topics can be a challenge….
How many websites do you visit, during a normal working day? How long do you spend looking at each site? Website visitors go foraging. Information foraging is an art which…
A brand is a promise that you will deliver a service or product in the way that the customer expects it. This sounds simple enough, however, there are many things…
Are you using videos to market your business? If not, you should consider doing so. Do you have a YouTube channel? Hopefully, you have answered ‘yes’ to this question as…