In a world full of images, photographs and videos, text still counts. Text is a major driving force used by search engine algorithms. Today, when someone wants an answer, they…
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Here is a list of digital marketing tools including several which are free. Updated September 2023. Animated GIF maker Ezgif.com – is an easy to use website where you can…
Search engines analyse the words on a web page, in order to learn what the page is about. They do this by using bots (AKA crawlers). Having found a web…
What should you write about in LinkedIn? Are you ever stuck for LinkedIn content ideas? Here are some ideas for you: * Blogs that you have written.* Case studies describing…
If you are a startup or if you are thinking of launching a new business, here is a startup marketing checklist. If you have been trading for a long time…
There is not a clear cut answer to this question. However, in general terms, the answer is: ‘the fewer, the better’. The Marketing Compass recommends that you don’t have more…
Best practice within email marketing avoids the wording ‘click here’ as click-through text within email marketing campaigns. Many subscribers won’t click if you do this, as it is unclear where…
Digital marketing definition of conversion rate The percentage of website visitors that reach a given goal, i.e. reaching a specific web page; filling in a contact form; making an e-commerce…
37 Promotional categories There are 300 ways to promote your enterprise. They are divided into promotional mix categories. An example of a promotional category is Advertising which includes adverts in…
