Marketing is a journey, not a destination. You may have ticked many boxes, including segmenting your customers, positioning your brand, creating visual brand identity, implementing a CRM system, updating your…
As a marketer, do you find yourself increasingly working with software? This may include your CRM (Customer Relationship Management system); CMS (the Content Management System for your website); email marketing…
Within The Marketing Compass, we discuss Description tags. They provide a concise description of a web page, within a Search Engine Results Page (SERP). If a description tag is not…
Are you good at making decisions? Do you tend to make the right decisions, in your personal and professional lives? Do you like making choices? We all have to make…
The eight stars of marketing are: YOU As self-understanding leads to better understanding of the customer STRATEGY In the midst of confusion, have a clear strategy PLANNING Plan your work…
In our metrics obsessed culture, should creativity be measured? After all, virtually everything else is, isn’t it? What would happen if we measured the number of creative ideas that were produced…
As everything continues to become digital, think of your enterprise as a competing data processing system. This idea is contained within Yuval Noah Harari’s book, Home Deus. As a marketer,…
Do you find that that, as your working day progresses, you end up with dozens of browser windows? I used to have so many that I would have several different web…
Impartial, independent third party advice and feedback on your internet marketing activities can make all the difference. Here is a checklist for choosing an internet marketing consultant: * Begin by deciding…
The Marketing Compass member Walter Blackburn is an experienced business person and expert in presentation skills training. He enjoys using thephone to talk to his extensive network of contacts and…